Post by huangshi715 on Feb 15, 2024 8:55:19 GMT
Persuasion: Helpscout example Help Scout is a lightweight customer support tool favored by startups. Their page incorporates a smiling person to draw on the principle of liking. In this case, the person isn’t even a friend – just a real person to whom visitors can relate. Note that the principle of liking isn’t limited to visual elements. The page copy below and beside the photo is casual and conversational, further serving to humanize Help Scout. Use a conversational tone on your landing page to get prospects to like you. #persuasion CLICK TO TWEET Keeping landing page copy friendly of liking to your advantage.
Another involves playing up similarity, since people tend to like those with whom Papua New Guinea Email List they have something in common. Thinking of who your target user is and their values, hobbies and interests can help to bridge the gap and boost likability. How to use the principle of liking on your landing page: Use images of friendly people who belong to the same demographics as your site visitors. Use conversional copy that speaks your visitors’ language. Relate to your visitor so they feel like they’re with people just like them. The principle of scarcity According to Cialdini, scarcity (whether actual or merely perceived) generates demand and thus compels customers to act quickly.
The abundance of “limited time offers” and the inclusion of expiration dates on vouchers and coupon codes seems to support this. How KISSmetrics uses scarcity When Hiten Shah reduced a KISSmetrics free trial from 30 to 14 days, he saw a 102% increase in engagement: kissmetrics Image source. Though there was no difference in sign ups between the 30-day and 14-day trial periods, it turned out that people were 102% more likely to actually use the product when they only had 14 days to do so. Despite the conversion rate staying the same, greater engagement allowed more people to find value in the product, ultimately increasing revenue as more users actually tried the product and chose to convert from free trial to paid.
Another involves playing up similarity, since people tend to like those with whom Papua New Guinea Email List they have something in common. Thinking of who your target user is and their values, hobbies and interests can help to bridge the gap and boost likability. How to use the principle of liking on your landing page: Use images of friendly people who belong to the same demographics as your site visitors. Use conversional copy that speaks your visitors’ language. Relate to your visitor so they feel like they’re with people just like them. The principle of scarcity According to Cialdini, scarcity (whether actual or merely perceived) generates demand and thus compels customers to act quickly.
The abundance of “limited time offers” and the inclusion of expiration dates on vouchers and coupon codes seems to support this. How KISSmetrics uses scarcity When Hiten Shah reduced a KISSmetrics free trial from 30 to 14 days, he saw a 102% increase in engagement: kissmetrics Image source. Though there was no difference in sign ups between the 30-day and 14-day trial periods, it turned out that people were 102% more likely to actually use the product when they only had 14 days to do so. Despite the conversion rate staying the same, greater engagement allowed more people to find value in the product, ultimately increasing revenue as more users actually tried the product and chose to convert from free trial to paid.