Post by huangshi715 on Feb 15, 2024 5:25:15 GMT
Nail the content above the fold Above-the-fold content is crucial on any landing page, but it’s especially important for converting mobile users. We have a terrible attention span when we’re on our phones: we spend less time on sites than when we’re on desktop, and bounce rates are way higher. That means your content needs to hook visitors the moment they hit your page. 3. Keep your mobile landing page design super simple This isn’t to say you can’t include awesome graphics or a catchy explainer video (although you need to be careful—more on that below). Rather, you want visitors to move naturally through .
Use a single column layout, and strive to maintain a 1:1 attention ratio. If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can autofill. What does “attention ratio” mean? Attention ratio is the ratio of links on a landing page to the number of conversion goals. Since every UAE Email List campaign has one goal, the corresponding landing page should only have one call to action. (And, hey, almost all of the best mobile landing page examples we’ve featured are doing this.) 4. Make use of sticky bars Landing pages are all about getting visitors to convert—but on smaller screens, it can be harder to draw their attention to the action you want them to take.
Sticky bars can help keep your call to action (CTA) top-of-mind (or top-of-screen) by having it subtly follow your visitors as they scroll through your page. 5. Try shorter (and sweeter) copy You might think you’re already careful with your words. Think again. Give your mobile landing page another pass for brevity. Are there any spots where you’ve been long-winded? Can you create shorter versions of your headlines and value props? If so, you’ll want to try trimming it down. Mobile landing pages work best when they focus on the essentials. 6. Consider adding a click-to-call button If your conversion goal involves a phone call (or, heck, even if doesn’t) using a click-to-call button is a smart move.
Use a single column layout, and strive to maintain a 1:1 attention ratio. If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can autofill. What does “attention ratio” mean? Attention ratio is the ratio of links on a landing page to the number of conversion goals. Since every UAE Email List campaign has one goal, the corresponding landing page should only have one call to action. (And, hey, almost all of the best mobile landing page examples we’ve featured are doing this.) 4. Make use of sticky bars Landing pages are all about getting visitors to convert—but on smaller screens, it can be harder to draw their attention to the action you want them to take.
Sticky bars can help keep your call to action (CTA) top-of-mind (or top-of-screen) by having it subtly follow your visitors as they scroll through your page. 5. Try shorter (and sweeter) copy You might think you’re already careful with your words. Think again. Give your mobile landing page another pass for brevity. Are there any spots where you’ve been long-winded? Can you create shorter versions of your headlines and value props? If so, you’ll want to try trimming it down. Mobile landing pages work best when they focus on the essentials. 6. Consider adding a click-to-call button If your conversion goal involves a phone call (or, heck, even if doesn’t) using a click-to-call button is a smart move.